When we first opened our doors in 1979, our mission statement for Ideal Printers was pretty simple:
“Ideal Printers exists to serve three constituencies: our customers, our employees, and our owners. And always in that exact order.”
From day one, we’ve believed that’s what would allow us to stand out in a saturated print market. We always knew we could produce quality print–but our willingness to go above and beyond for our customers would be the key to our success. This idea (well, ideal), was driven from our belief that every single customer, and every single project, deserved a personal commitment from every single one of our employees that interacted with their project, every single time–from sales to press to delivery.
We also believe that when you choose Ideal to be your printer, you are entrusting us with your company’s or your brand’s or even your own personal reputation. Early on we realized the work we do reflects directly on you, and that responsibility is something we’ve never taken lightly.
Finally, we believe that the most valuable asset we can attain is your trust, through transparency and authenticity. We earn this not from writing down some words in the form of a mission statement, but by living those words every single day.
And that’s why 40 years later, our mission statement is still simple. In fact, it’s exactly the same:
Ideal Printers exists to serve three groups: our customers, our employees, and our owners, and always in that exact order.