Over the past few decades digital print has revolutionized the print industry. Every year, new advances in digital print technology has continually closed quality gap that once existed between digital and offset print. Today, the quality of digital print can typically rival that of traditional offset print, and the variety of substrates that can be printed on often exceeds offset. Combined with the low cost of set up and the ability to print variable data, digital is becoming the clear choice for more and more projects.
WHEN TO CHOOSE DIGITAL PRINT
The rise of digital print has made commercial printing a much more accessible and cost-effective option for many. However, digital can’t always match the quality and clarity of offset print, and depending on the size of your job, the cost per piece may be more. So when should you choose digital?
With digital print, we’re now able to print a comparable variety of projects as offset. In addition, we’re also able to produce many of the same finishes that were previously only available with offset, giving your digital project a shine that will impress your customers–and you.
VARIABLE DATA PRINT
At Ideal Printers we are continually investing and upgrading our digital print capabilities as the technology/quality of digital presses continues to advance. In October 2022, Ideal Printers installed one of the first HP Indigo 15k Digital Presses in the Midwest. With the addition of this single press, our digital print production capabilities have quadrupled, along with significant enhancements in accuracy and quality. The larger B2 sheet size(20.25″x29.5″), paired with thick substrate capabilities (up to 24pt, or 600 GSM), HP One Shot technology, and HP Indichrome, has given us the ability to match the quality, speed, color range, and versatility of offset print in ways that we never could have imagined just 10 years ago.