As we move further into the digital age, it’s becoming clear that digital marketing/ad fatigue has set in for many consumers. When the average person is exposed to between 4,000 to 10,000 ads in a single day, how do you make your advertising stand out? The answer is simpler than you think—it’s direct mailing. Recent studies found a majority of consumers find print marketing to be the most trustworthy medium of marketing, and 70% felt direct mail was more personal than internet advertisements. In fact, 73% of consumers said they would prefer direct mail for their brand communication.
But here’s the real kicker–the average household only gets 26 pieces of mail per week, compared to over 500 emails. With far fewer competing ads, a well-designed direct mail piece can really make an impression, and give you a huge return on your investment. And with a cost-per-acquisition that’s very competitive with digital marketing, whether or not to include direct mail as part of your overall marketing strategy should be an easy decision.
Ideal Printers is home to one of the largest in-house mailing services in the Midwest, and outfitted to handle all of your mailing needs. Each month we print, process, and mail out over 1,000,000 individual pieces of mail, and are capable of handling much more. So whether you need expert help getting started on your direct mail strategy, or you’re a seasoned direct mail marketing pro and just need to make sure it’s executed perfectly, we’re confident we can assist.
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At Ideal Printers, we’re constantly upgrading and improving the equipment in our mailing room as the technology available improves, and so we can scale our operation to keep up with increasing demand. With the recent addition of new MCS inkjet systems that can image up 32,000 pieces/hr, and the addition of camera matching/verification systems to existing inserting equipment, we have greatly expanded our capacity and capabilities, increased efficiency, and improved accuracy.